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Google Analytics vs Matomo
How the two compare on license, platforms and what the community thinks.
Key differences
- Google Analytics is free; Matomo is open source.
- Only Matomo is available on Self-hosted.
| Feature | Google Analytics | Matomo |
|---|---|---|
| What it is | Google's free web analytics platform | The leading open-source Google Analytics alternative |
| License | Free | Open source |
| Web | ||
| Windows | ||
| macOS | ||
| Linux | ||
| iOS | ||
| Android | ||
| Self-hosted | ||
| Rating | No reviews yet | No reviews yet |
| Alternatives listed | 9 | 9 |
| Page views | 69 | 260 |
About Google Analytics
The most widely used web analytics service, measuring traffic and conversions across sites and apps.
About Matomo
Full-featured web analytics with 100% data ownership. GPL-licensed and self-hosted, or available as Matomo Cloud.
Alternatives to both Google Analytics and Matomo
Fathom Analytics
Privacy-first website analytics
Mixpanel
Event-based product analytics
OpenPanelOpen source
Open-source alternative to Mixpanel
Piqo
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Plausible AnalyticsOpen source
Simple, privacy-friendly Google Analytics alternative
PostHogOpen source
Product analytics, session replay and feature flags in one
Simple Analytics
Privacy-first analytics made in the EU
UmamiOpen source
Open-source, cookieless website analytics