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Google Analytics vs Mixpanel
How the two compare on license, platforms and what the community thinks.
Key differences
- Google Analytics is free; Mixpanel is freemium.
| Feature | Google Analytics | Mixpanel |
|---|---|---|
| What it is | Google's free web analytics platform | Event-based product analytics |
| License | Free | Freemium |
| Web | ||
| Windows | ||
| macOS | ||
| Linux | ||
| iOS | ||
| Android | ||
| Self-hosted | ||
| Rating | No reviews yet | No reviews yet |
| Alternatives listed | 9 | 10 |
| Page views | 69 | 266 |
About Google Analytics
The most widely used web analytics service, measuring traffic and conversions across sites and apps.
About Mixpanel
Track user behaviour with events, funnels, cohorts and retention reports.
Alternatives to both Google Analytics and Mixpanel
Fathom Analytics
Privacy-first website analytics
MatomoOpen source
The leading open-source Google Analytics alternative
OpenPanelOpen source
Open-source alternative to Mixpanel
Piqo
Dead simple, affordable analytics
Plausible AnalyticsOpen source
Simple, privacy-friendly Google Analytics alternative
PostHogOpen source
Product analytics, session replay and feature flags in one
Simple Analytics
Privacy-first analytics made in the EU
UmamiOpen source
Open-source, cookieless website analytics