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Matomo vs Mixpanel
How the two compare on license, platforms and what the community thinks.
Key differences
- Matomo is open source; Mixpanel is freemium.
- Only Matomo is available on Self-hosted.
| Feature | Matomo | Mixpanel |
|---|---|---|
| What it is | The leading open-source Google Analytics alternative | Event-based product analytics |
| License | Open source | Freemium |
| Web | ||
| Windows | ||
| macOS | ||
| Linux | ||
| iOS | ||
| Android | ||
| Self-hosted | ||
| Rating | No reviews yet | No reviews yet |
| Alternatives listed | 9 | 10 |
| Page views | 260 | 266 |
About Matomo
Full-featured web analytics with 100% data ownership. GPL-licensed and self-hosted, or available as Matomo Cloud.
About Mixpanel
Track user behaviour with events, funnels, cohorts and retention reports.
Alternatives to both Matomo and Mixpanel
Fathom Analytics
Privacy-first website analytics
Google Analytics
Google's free web analytics platform
OpenPanelOpen source
Open-source alternative to Mixpanel
Piqo
Dead simple, affordable analytics
Plausible AnalyticsOpen source
Simple, privacy-friendly Google Analytics alternative
PostHogOpen source
Product analytics, session replay and feature flags in one
Simple Analytics
Privacy-first analytics made in the EU
UmamiOpen source
Open-source, cookieless website analytics